We though it would be very clear and sophisticated if the font used for ETR Films was simple yet bold, and in 3D rather than 2D. We also merged the logo with its white background as it looked professional and very much like an institution logo you would see in the beginning of an actual movie. Each letter was transitioned to fade in at a given time much like Dream Works Animation.
With Barnhouse Productions, we wanted a lot of focus to be on the picture and sound that would accompany it, however, we didn't want audience members to miss the text. So we decided on an extravagant exit and slow exit. We decided to enter with a zoom and exit with a fade
t
With ETR Productions, we wanted the blocks to appear 1 by 1 and the letters to follow after with a subtle entrance. We thought it would be unique if the text also disappeared in an extravagant fashion. It was decided to enter with a fade and exit wih a spin.
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